Two industries with nothing in common share exactly the same retention problem. Here's how fitness solved it — and what B2B can take directly from that playbook.

Traditional benchmarking drives every company toward the same strategy. Here's why that's a problem — and what the alternative looks like.

White space gets discussed in every strategy meeting and acted on in almost none. Here's how to find it systematically — with a specific address, not a vague direction.

Most strategy meetings don't produce new thinking. They produce more refined versions of existing thinking. Here are the five signs it's happening in yours.

Every company monitors its competitors. Most companies get disrupted by someone they weren't watching. Here's what that pattern looks like — and how to see it coming.